Hello Neil and Eric, Happy New Year! We are redesigning my travel website to give it a fresh look and I'm wondering what I should focus on in terms of theme, navigation, and content in 2021 (or anytime). I've decided to shoot for an entirely new look this year and I admit web redesign can be intimidating. My visitor numbers grew exponentially last year but my conversion rate needs attention. Suggestions?
I have a website with thousands of old, outdated posts. I want to go through and do a mass delete of anything that isn't evergreen and cant be updated (ie related to local events in 2014). However, I can't really redirect the posts to anything current (in most cases) and there are some that have backlinked by other sites. What's the best thing to do? Google searching is giving me mixed messages